Emirlan Ailchiev
Product & UX Designer
I combine design thinking, research, and clarity to build product experiences that solve real problems and scale with purpose.
Designing seamless collaboration experiences @Atlassian | Jira & Confluence
COMPANIES I'VE HELPED SHAPE :
FEATURED PROJECTS
Where I’ve Designed Impactful Experiences
Hands-on product design work for industry-leading platforms and internal tools.
Rovo redesign for smarter AI assisted workflows.
Client
Atlassian
04
Date
Summer 2025
Atlassian Design System Redesign
Trello
Simplified boards, modern style, better focus.
Trello
Simplified boards, modern style, better focus.
Description
Redesigned Atlassian’s design system to unify Jira, Confluence, Trello, and Rovo. Simplified navigation, standardized components, and improved cross-platform consistency through usability testing and iterative design sprints.
Enterprise Design
See Details
Client
Atlassian
04
Date
Summer 2025
Atlassian Design System Redesign
Locked
Enterprise Design
Description
Redesigned Atlassian’s design system to unify Jira, Confluence, Trello, and Rovo. Simplified navigation, standardized components, and improved cross-platform consistency through usability testing and iterative design sprints.
Trello
Simplified boards, modern style, better focus.
Rovo redesign for smarter AI assisted workflows.
Title
Client
Duolingo
03
Date
April 2024
Duolingo
Redesign.
Description
Redesigned the learning flow to reduce friction and keep users motivated.
Created 6 new UI screens, simplified the course navigation, and improved progress tracking visuals.
User feedback showed 25% higher lesson completion
The free, fun, and
effective way to learn a
language!
get started
I ALREADY HAVE AN ACCOUNT
TOTAL XP
15
EXTRAORDINARY
100%
Perfect Score!
You didn't make a single mistake in this lesson.
Continue
START
Tell us where you are from
3
565
5
PART 1, UNIT 1
Offering and receiving drinks
Ui Challenge
See Details
Client
Duolingo
03
Date
April 2024
Ui Challenge
Description
Redesigned the learning flow to reduce friction and keep users motivated.
Created 6 new UI screens, simplified the course navigation, and improved progress tracking visuals.
User feedback showed 25% higher lesson completion
The free, fun, and
effective way to learn a
language!
get started
I ALREADY HAVE AN ACCOUNT
TOTAL XP
15
EXTRAORDINARY
100%
Perfect Score!
You didn't make a single mistake in this lesson.
Continue
START
Tell us where you are from
3
565
5
PART 1, UNIT 1
Offering and receiving drinks
Duolingo
Redesign.
Title
Client
Uber
02
Date
July 2023
Uber Eats
Redesign.
Description
Focused on order management and tracking flow.
Redesigned the checkout and order status screens, making navigation simpler and reducing steps from 5 clicks to 3.
User testing showed a 30% drop in order cancellations and 20% faster checkout completion.
Whatever you forget, remember
— Uber Eats gets almost anything.
Reliable
Fast
Personalized
Enterprise Design
See Details
Client
Uber
02
Date
July 2023
Uber Eats
Redesign.
Description
Focused on order management and tracking flow.
Redesigned the checkout and order status screens, making navigation simpler and reducing steps from 5 clicks to 3.
User testing showed a 30% drop in order cancellations and 20% faster checkout completion.
Whatever you forget, remember
— Uber Eats gets almost anything.
Reliable
Fast
Personalized
Enterprise Design
BEHIND THE DESIGN
I design real solutions for real businesses.
I design real solutions for real teams. Design isn't just what I do — it's how I think, solve problems, and deliver impact. With hands-on experience at Atlassian, I’ve enhanced UX across products like Jira, Confluence, Trello, and Rovo, creating a unified design system that simplifies collaboration for millions of users. I focus on rethinking workflows, reducing complexity, and building scalable UI frameworks that empower teams to work smarter, not harder.
I’ve also tackled mobile user flows for platforms like Uber Eats, focusing on checkout friction and micro-interactions to improve speed, clarity, and user confidence. On the conceptual side, I redesigned Duolingo's gamified learning interface to better balance motivation with usability.
Whether it’s helping a product team move faster, aligning business goals with design execution, or creating calm in a chaotic product, I bring both strategic thinking and strong execution to the table.
Let’s build something that actually works — not just looks good.
WHAT I BRING TO THE TABLE
User - first product design that drives growth.
Rapid Delivery
5+ Years of Real Projects
Focused on Results
QUESTIONS I GET ASKED
Real Insight. Real Value.
These are the questions I often get from founders, hiring managers, and other designers — so I decided to answer them here.
How do you balance user experience with business goals?
How do you balance user experience with business goals?
Can you work on products beyond growth-focused design?
Can you work on products beyond growth-focused design?
What’s your biggest strength as a designer?
What’s your biggest strength as a designer?
What makes your work different?
What makes your work different?
READY TO WORK TOGETHER?
Let’s Design Something That Drives Real Results
Need a UX/Product designer who’s not just a pixel pusher?
I bring structure, clarity, and strategy to every project — no matter the scale.
Curious about how I think or want to chat about your product?
Let’s connect — I’m always open to meaningful collaborations.
Designing with intent. Delivering with impact.
© 2025 Emirlan Ailchiev. All Right Reserved.
Emirlan Ailchiev
Product & UX Designer
I combine design thinking, research, and clarity
to build product experiences that solve real problems and scale with purpose.
Designing seamless collaboration experiences @Atlassian | Jira & Confluence
COMPANIES I'VE HELPED SHAPE :
FEATURED PROJECTS
Where I’ve Designed Impactful Experiences
Hands-on product design work for industry-leading platforms and internal tools.
Rovo redesign for smarter AI assisted workflows.
Client
Atlassian
04
Date
Summer 2025
Atlassian Design
System Redesign
Enterprise Design
Trello
Simplified boards, modern style, better focus.
Description
Redesigned Atlassian’s design system to unify Jira, Confluence, Trello, and Rovo. Simplified navigation, standardized components, and improved cross-platform consistency through usability testing and iterative design sprints.
See Details
Client
Duolingo
03
Date
April 2024
Duolingo
Redesign.
Description
Redesigned the learning flow to reduce friction and keep users motivated.
Created 6 new UI screens, simplified the course navigation, and improved progress tracking visuals.
User feedback showed 25% higher lesson completion
The free, fun, and
effective way to learn a
language!
get started
I ALREADY HAVE AN ACCOUNT
TOTAL XP
15
EXTRAORDINARY
100%
Perfect Score!
You didn't make a single mistake in this lesson.
Continue
START
Tell us where you are from
3
565
5
PART 1, UNIT 1
Offering and receiving drinks
See Details
Ui Challlenge
Client
Uber
02
Date
July 2023
Uber Eats
Redesign.
Description
Focused on order management and tracking flow.
Redesigned the checkout and order status screens, making navigation simpler and reducing steps from 5 clicks to 3.
User testing showed a 30% drop in order cancellations and 20% faster checkout completion.
Whatever you forget, remember
— Uber Eats gets almost anything.
Reliable
Fast
Personalized
See Details
Enterprise Design
BEHIND THE DESIGN
I design real solutions for real businesses.
I design real solutions for real teams. Design isn't just what I do — it's how I think, solve problems, and deliver impact. With hands-on experience at Atlassian, I’ve enhanced UX across products like Jira, Confluence, Trello, and Rovo, creating a unified design system that simplifies collaboration for millions of users. I focus on rethinking workflows, reducing complexity, and building scalable UI frameworks that empower teams to work smarter, not harder.
I’ve also tackled mobile user flows for platforms like Uber Eats, focusing on checkout friction and micro-interactions to improve speed, clarity, and user confidence. On the conceptual side, I redesigned Duolingo's gamified learning interface to better balance motivation with usability.
Whether it’s helping a product team move faster, aligning business goals with design execution, or creating calm in a chaotic product, I bring both strategic thinking and strong execution to the table.
Let’s build something that actually works — not just looks good.
WHAT I BRING TO THE TABLE
User - first product design that drives growth.
Rapid Delivery
5+ Years of Real Projects
Focused on Results
QUESTIONS I GET ASKED
Real Insight. Real Value.
These are the questions I often get from founders, hiring managers, and other designers — so I decided to answer them here.
Balancing UX & business?
I approach every project by aligning user needs with measurable business outcomes. For example, in my Uber Eats redesign, I simplified the order flow, which reduced friction for users, while also increasing completed checkouts. My method is to map user pain points directly to business KPIs — if the design improves both, it’s the right direction.
Beyond growth design?
Yes. Growth is important, but I also design for long-term trust and retention. At Duolingo, I worked on micro-interactions that boosted engagement without pushing aggressive upsells. My goal is always to create designs that scale sustainably — balancing short-term metrics with lasting user relationships.
What makes you different?
I focus on storytelling in design. I don’t just deliver screens; I build clear journeys that show how the design impacts users and the business. That’s why in my portfolio, every project is presented as a case study with numbers, user insights, and outcomes. Recruiters and teams can see exactly how my work adds value.
Balancing UX & business?
I approach every project by aligning user needs with measurable business outcomes. For example, in my Uber Eats redesign, I simplified the order flow, which reduced friction for users, while also increasing completed checkouts. My method is to map user pain points directly to business KPIs — if the design improves both, it’s the right direction.
Beyond growth design?
Yes. Growth is important, but I also design for long-term trust and retention. At Duolingo, I worked on micro-interactions that boosted engagement without pushing aggressive upsells. My goal is always to create designs that scale sustainably — balancing short-term metrics with lasting user relationships.
What makes you different?
I focus on storytelling in design. I don’t just deliver screens; I build clear journeys that show how the design impacts users and the business. That’s why in my portfolio, every project is presented as a case study with numbers, user insights, and outcomes. Recruiters and teams can see exactly how my work adds value.
READY TO WORK TOGETHER?
Let’s Design Something That Drives Real Results
Need a UX/Product designer who’s not just a pixel pusher?
I bring structure, clarity, and strategy to every project — no matter the scale.
Curious about how I think or want to chat about your product?
Let’s connect — I’m always open to meaningful collaborations.
Designing with intent. Delivering with impact.
© 2025 Emirlan Ailchiev. All Right Reserved.